Fresh from signing with Virgin Records, Latin star Nicky Jam will perform on a Virgin Voyages cruise.
The reggaeton artist will perform during a five-day Mexico-Bahamas sailing on the Valiant Lady that departs Miami on May 4.
He will do a live performance and a DJ set on the cruise, which the line has branded a Virgin Celebration Voyage, an annual series now in its third year. Boy George, another Virgin Records artist, performed during last year's series.
"This isn't just another performance for me -- it's bringing together two worlds that are all about breaking boundaries," Nicky Jam said. "The energy on these ships is incredible, and I want to make sure everyone feels that authentic Latin heat. We're going to make history on those waves."
Nicky Jam signed with Virgin Records earlier this year after leaving Sony and released his first album under the new deal, "Sunshine," in February.
"This exciting partnership not only reinforces Virgin's longstanding roots in the music world but also opens the door to potential future collaborations," said Virgin Voyages chief marketing officer Nathan Rosenberg.
Other Virgin Celebration Voyages this year will be an 11-day voyage aboard the Resilient Lady that departs Athens on May 18, and a five-day cruise from Lisbon to the U.K. on the Scarlet Lady departing July 22.