Navigator signals the start of Radisson line's expansion plan

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FORT LAUDERDALE, Fla. -- Marilyn Carlson Nelson, chairwoman and chief executive officer of Carlson Cos., christened the $200 million Seven Seas Navigator of Radisson Seven Seas Cruises at Port Everglades here amid plans for a major expansion of the line.

Marilyn Carlson Nelson, Carlson Cos.' chairwoman and chief executive officer, christens the Seven Seas Navigator. The 490-passenger, 30,000-ton vessel is the fifth cruise ship to be marketed by Radisson, bringing the line's total lower berths to 1,528.

The vessel will be the only cruise ship to be launched in the luxury market this year, according to Mark Conroy, Radisson Seven Seas president. Current plans call for adding three more luxury ships for another 2,160 lower berths, although only one of the vessels has been ordered thus far.

Conroy said the company's "next generation of luxury ships" will continue to "mirror the high space-to-guest ratios, top-quality amenities, exceptional values and impeccable customer service our guests have come to expect of the brand."

The Radisson cruise line, which is owned by Carlson Hospitality Worldwide, an operating group of Carlson Cos., has grown rapidly since it made its debut with the 350-passenger Radisson Diamond in 1992.

The twin-hulled Diamond was touted as ushering in a new class of vessels designed as seagoing convention hotels, but that design has not had a successor.

Instead, Radisson acquired the 180-passenger Song of Flower in 1995 when it merged with Seven Seas Cruise Line.

That small conventional ship, designed by the architects of the Sea Goddess ships, received critical acclaim for its service and cuisine, solidifying Radisson's position in the luxury market.

Radisson also operates the 188-passenger Hanseatic and the 320-passenger Paul Gauguin.

The Navigator is the product of a joint venture with V. Ships Leisure of Monaco, which is owned by the company that founded Sitmar Line, to build new ships for the Radisson fleet. The Navigator represents the first of four ships to be built by the two companies.

The ship, 90% of whose 245 oceanview suites have private balconies, was built at the T. Mariotti shipyard in Genoa, Italy, and flies the Italian flag. The suites range in size from 301 to 1,173 square feet, including the balcony.

The vessel made its debut Aug. 16 with a series of European cruises, and its inaugural season includes a 50-night South America cruise which started Oct. 28. From May through August 2000, the vessel will sail in Alaska.

The company's next spurt of growth is slated to begin with the 720-passenger Seven Seas Mariner. The vessel is being built by Radisson and V. Ships at France's Chantiers de l'Atlantique shipyard and is due to be delivered in February 2001.

Conroy said the vessel represents a "major step toward our goal of launching a new generation of luxury vessels." The vessel, designed by Norwegian architects Peter Yran and Bjorn Storbraten, will feature balconies on all of its 360 suites, beginning at 301 square feet, according to Radisson.

Although Radisson has not announced dates for the subsequent two Mariner-class vessels, they are expected to be ordered for delivery in 2002 and 2003.

In christening the Navigator, Nelson said Radisson Seven Seas was on track with a previously announced plan to build five vessels over a five-year period.

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