Oceania Cruises has launched a new print advertising and
direct-mail marketing initiative.
The ads showcase how guests have the ability to tailor their
cruise experience because of the variety of activities and destinations Oceania
offers.
One ad, for example, captures a guest’s visit to a Buddhist
monastery in Rangoon, Burma, where a monk presented the guest with a
traditional and ceremonial rice offering in the spirit of friendship.
Ads from the “Today – The Experience” campaign will appear
in Travel + Leisure, Conde Nast Traveler, Wine Spectator, Departures, Bon Appetit,
and Food & Wine, Oceania said.