NEW YORK -- P&O Princess Cruises launched A'Rosa, a premium
cruise line for German vacationers that will begin operations in
summer 2002.
The fleet will consist of the 1,590-passenger Crown Princess,
currently sailing for sister line Princess Cruises and slated to be
renamed A'Rosa Blu, and two river-cruise vessels, A'Rosa Bela and
A'Rosa Donna.
A'Rosa will be part of P&O's Seetours brand and will be
marketed with the brand's contemporary German-market cruise
product, Aida.
P&O Princess will spend $656 million during the next four
years to expand its German brands.