The Singapore Tourism Board and Princess Cruises have teamed up in a three-year partnership to expand the cruise line's presence in the city-state.
The agreement spans from 2027 through 2030 and is expected to usher more than 150,000 passengers to Singapore, coming as the cruise industry observes increased demand for Asia Pacific sailings.
Princess will deploy three ships -- the Diamond Princess, Sapphire Princess and Grand Princess -- to Singapore, doubling its number of sailings by 2030. The itineraries will run from 10 to 28 days, featuring roundtrip cruises to destinations such as Vietnam, Malaysia and Thailand, and longer sailings between Singapore and Japan.
Princess vice president of Asia Pacific Matthew Rutherford called Singapore a "cornerstone of our Asia Pacific strategy," calling it the perfect homebase for the line to expand its regional footprint.
The tourism board expects the partnership to lure mid- to long-haul markets to the destination, particularly from Australia, the United Kingdom and the United States.
"Princess Cruises' expanded deployment broadens our premium cruise experiences and supports our Tourism 2040 vision to drive quality tourism growth through a strong pipeline of differentiated products," said Jean Ng, the tourism board's assistant chief executive of the experience development group. "With Asia Pacific emerging as a key growth region for cruising, Singapore is well-positioned to capture fly-cruise demand and connect the world to the best of Asia."