LOS ANGELES -- Movies under the stars will be added to all of
Princess Cruises' vessels that operate in the seven-day Caribbean
market, i.e. the Grand-class Grand Princess, Golden Princess and
Star Princess.
The poolside theater concept debuted in early April on the
Caribbean Princess with a 300 square-foot LED screen, a 69,000-watt
sound system and up to three feature-length films a day (chaise
lounges are available by reservation).
Peter Ratcliffe, Princess' CEO, said the movie screens would be
used in Princess' marketing "to signify the type of experience
we're trying to get in the Caribbean." He added, "It's part of us
showing it's a premium experience for everybody."
That means showing family-friendly movies, he said. What was the
first movie shown on the Caribbean Princess' giant screen? "
'Pirates of the Caribbean'," Ratcliffe said.
To contact reporter Rebecca Tobin, send e-mail to [email protected].