Mauro Terrevazzi, a cruise industry pioneer and founder of Silversea Cruises, has died after a long illness. He was 74.

Terrevazzi was Silversea's deputy chairman and the line’s first appointed CEO in 1994. His career began in 1952, when he joined Sitmar, owned by the Vlasov Group.

As a senior executive with the Vlasov Group, a post he held beginning in 1970, he set up and developed Sitmar Cruises in the U.S. Sitmar was acquired by P&O Princess Cruises in 1988.

In 1984, along with 12 other members of Vlasov, he led the creation of V.Ships, which became one of the world’s largest ship management companies.

He helped launch Silversea in 1991, with the goal to become the leader in the upscale cruise market. He was chairman of the line until 1997 and rejoined Silversea in March 2008 as deputy chairman.

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