Swan Hellenic brand stays alive: Travel Weekly

The Swan Hellenic brand will sail again, as part of U.K.-based All Leisure Group, and with Swan's former ship, the Minerva.

All Leisure Group, owner of Voyages of Discovery, said that Swan will set sail next year with the 12,500-ton, 394-passenger ship, which was recently acquired by Voyages of Discovery and was expected to enter service for the line in 2008. It will be renamed the Minerva when it enters service for Swan next May.

Lord Sterling, the former chairman of P&O and "life president" of P&O Cruises, bought the assets of Swan Hellenic in March, after its former owner, Carnival Corp., transferred the line's sole ship, the Minerva II, to Princess Cruises.

Sterling, who had been actively seeking a replacement ship, will head the cruise line in the U.K.

"Lord Sterling has the brand name, the expertise, and the loyal past passenger base," said Mark Flager, vice president of sales and marketing for Voyages of Discovery. "He needed a ship and we were able to provide a ship."

The ship is currently being operated as the Alexander von Humboldt for German operator Phoenix Reisen, and in the austral summer in Antarctica as the Explorer II, operated by Abercrombie & Kent. 

To contact reporter Johanna Jainchill, send e-mail to [email protected].

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