Virgin Voyages has created a closed Facebook group for
travel agents that will be used initially for agent training videos.
In the First Mates SeaCiety Facebook group, videos show up
on members' Facebook feeds, so they do not have to seek out the content. (First
Mates is Virgin Voyages lingo for travel advisors.)
Virgin said the Facebook group is open to all advisors who
register on FirstMates.com. After registering, FirstMates.com will invite
registered users to join the Facebook group.
Virgin said 11 video campaigns have been created so far. They
show advisors how to use Virgin Voyages' assets to sell cruises, showing them
the information that is most beneficial to their business, Virgin said.
The first video, "International Waters," stars
Ginger Minj from "RuPaul's Drag Race." The first episode, "Category
of One," explains why Virgin Voyages uses drag queens in their marketing
and how this ties back to the core of the brand.