Virgin Voyages will disable its booking engines on election today to encourage people to get out and vote.

Virgin Voyages launched a “Vote Now, Voyage Later” campaign
Virgin Voyages launched a “Vote Now, Voyage Later” campaign

The nascent cruise brand, which launched its first ship, the Scarlet Lady, in March just as the Covid-19 pandemic set in, launched a "Vote Now, Voyage Later" campaign and will put information on its consumer website on Nov. 3 such as how people can find their voting location.

The campaign says, "The most important thing we can do is vote -- so in the spirit of that, we're pausing the ability to book voyages on our site on November 3rd. The sea can wait, but the polls can't."

It also urged people to "vote safely (grab that mask!)."

Virgin last week extended its operations pause until January.

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