The late Warren Titus, founder of Royal Viking Line and the first president of Seabourn Cruise Line, was honored at a memorial service in San Francisco on Sunday.

Titus, who many consider the founder of modern luxury cruising, died in July at age 94.

Many current and former cruise line executives were in attendance, including Mark Conroy, president of Regent Seven Seas Cruises; Stein Kruse, president and CEO of Holland America Line; and Torstein Hagen, chairman of Viking River Cruises.

The service took place at St. Francis Yacht Club, of which Titus was a longtime member. CLIA helped sponsor the event, honoring the man who was a key figure in establishing the organization.

"Royal Viking Line changed the course of luxury cruising as we know it today,” Ernie Beyl, director of corporate and marketing communications for SeaDream Yacht Club, said in prepared remarks. "And it is no stretch of my imagination to state that Warren was the father of the luxury cruising concept. The fine luxury cruise lines of today ... can be said to be descendants of Royal Viking Line.

"He was a great mentor. ... I imagine that he changed the course of the lives of many of us in this room today."

Titus was a member of the U.S. Coast Guard Foundation for many years. To honor him, a Coast Guard vessel, accompanied by a Port of San Francisco fireboat and tugboat, cast a memorial floral wreath into the bay.

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