GoCar begins franchising operations for GPS-guided tours

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GoCar, a San Francisco-based company that introduced GPS-guided tours in April 2004, opened two franchise locations in San Diego, and plans to open a third location in Miami this spring.

GoCar uses global positioning system technology in a three-wheeled vehicle imported from Holland with a proprietary software built to accompany travelers along a variable route through each city, with many choices to customize the tour along the way.

The car has a personality, GoCar CEO Nathan Withrington told TravelWeekly.com. As you drive around [the car is] cracking jokes, telling you everything you are driving past.

The program gives many options, Withrington said, within a framework of possibilities based on basic loops around the available cities, with shortcuts across the loops and options built in enabling passengers to turn off the main route.

Customers maintain control over the tour, ultimately deciding where it goes and for how long.

The San Diego product will initially offer a smaller palette than the San Francisco offering, with about 300 points of interest, according to Withrington. The tour possibilities will be augmented after the product is introduced, depending on the reception of the public.

Travel agents can book GoCar tours for a commission. For more information, call (800) 91-GOCAR or visit www.gocartours.com.

To contact reporter David Cogswell, send e-mail to [email protected].

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