LONDON -- The Kenya Tourist Board launched a campaign to increase
the awareness of Kenya and strengthen its image as a travel
The campaign will be built around the theme "Magical Kenya;
Experience a different safari every day."
The tourist board will build marketing teams in Kenya and in
targeted countries, create an advertising campaign, a Web site at
www.magicalkenya.com and promotional materials,
conduct market research and encourage the development of niche
products that will complement the safari and coast experiences.
The campaign will target three "market clusters." North America
(U.S. and Canada), U.K. (British Isles, Italy, Spain, Netherlands),
and German (Germany, Austria, Switzerland, France, Belgium, Sweden,
Denmark, Norway and Finland).
The North American portion of the campaign will be overseen by
Jennifer Opondo, who recently was appointed as regional marketing
manager. Opondo is the former marketing manager of the Kenya
Tourist Board in Germany with 12 years experience marketing