Mammoth Cave Hotel courts retailers

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MAMMOTH CAVE, Ky. -- Forever Resorts, a Phoenix-based company that owns and operates properties across the U.S., added the Mammoth Cave Hotel to its roster.

Forever Resorts, which acquired the property in February, said it is looking to boost business from travel agents.

"In the past, Mammoth Cave Hotel never targeted travel agents. However, Forever Resorts has long been an advocate of travel agent business," said Darla Cook, sales and marketing manager for the company.

She said the property now is paying 10% commission on room bookings.

The company also is courting retailers with a direct-mail campaign and an e-mail newsletter agents can sign up for on the Forever Resorts Web site.

The Mammoth Cave Hotel sits above the entrance to Mammoth Cave.Cook said Forever Resorts is in the process of revamping its Web site, which will feature an agent section. It's slated to debut in the beginning of 2002.

In addition, Mammoth Cave Hotel will host its first fam trip this spring.

Mammoth Cave is open year-round, with its highest occupancy levels correlating with the summer and fall season of cave visitors, according to Cook.

Forever Resorts also is sprucing up the property with renovations to public areas.

"With the renovations and core modernization of the lobby and front desk areas, the front desk staff has been able to devote more time for personal service and guest interaction," Cook said.

Additional renovations are planned but have not been finalized.

"Rest assured, we are always looking for ways to improve the visitor's experience at the hotel," Cook said.

The property features 92 rooms with four types of accommodations -- Heritage Trail rooms, Sunset Lodge rooms, Hotel Cottages and Woodland Cottages. Nightly rates range from $35 to $75, double.

The property sits above the entrance to Mammoth Cave, which has more than 350 miles of cavern corridors and 70 miles of trails.

Retailers who want to participate in the fam can fax a request to Cook at (480) 998-7399 or e-mail [email protected].

For reservations, call Mammoth Cave Hotel at (270) 758-2225 or visit the Web site at www.mammothcavehotel.com.

The Forever Resorts Web site is at www.foreverresorts.com.

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