Outrigger moves ahead with Ohana rebranding


HONOLULU -- Outrigger Hotels & Resorts is moving ahead with the rebranding of 15 moderately priced Waikiki properties as Ohana Hotels.

The new Ohana Hotels of Hawaii becomes official Dec. 19, when the hotels undergo name changes and a new Ohana rate structure becomes effective. Outrigger began taking reservations in August for the hotels for 2000 under the new brand name.

Since announcing the move in June, the chain has introduced an Ohana reservations number and an Ohana Web site. The reservations number is (800) 462-6262, and the Web address is www.ohanahotels.com.

Outrigger also recently released two 2000 accommodations guides -- for Ohana and Outrigger brands -- featuring information on each hotel, and including package and special deals information.

Ohana hotels have a simplified rate structure. Beginning Dec. 19, rack rates begin at three levels, depending on the property -- $109, $129 and $139. Of the 15 hotels, six have rates starting at $109, six at $129 and three at $139. A $99 SimpleSaver rate will be available at one or more Ohana hotels during the year.

Packages offered for Ohana hotels include Outrigger's free night, room and and car, and bed-and-breakfast. Also included are its discounted rate programs for seniors, corporate and military travelers, and travel agents.

According to Tom Burke, Ohana's vice president of operations, Ohana hotels offer a wide range of rooms, including kitchenettes and suites. Guests amenities include airconditioned rooms with a safe, a refrigerator and cable television.

Burke said there are four overriding concepts to Ohana hotels -- "clean, simple, easy to book and fun."

Five more upmarket Waikiki properties will remain with the Outrigger brand. They are Outrigger Waikiki, Outrigger Reef, Waikiki Shore, Outrigger East and Outrigger Islander Waikiki. The Outrigger Prince Kuhio is being sold.

The neighbor island hotels and condominiums, and properties in the South and Western Pacific will also continue under the Outrigger brand.

For the new accommodations guide, call Outrigger's sales office at (800) 245-6060.

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