Pleasant hits the market running: Travel Weekly

WESTLAKE VILLAGE, Calif. -- Pleasant Holidays' entry into the Caribbean marketplace this month is marked by numerous incentives for clients.

Ed Hogan, who with his wife, Lynn, founded Pleasant Holidays in 1959, said serving the Caribbean had been a goal of the company "for years."

"In 2003, it has become a Pleasant reality," he said.

The tour operator, long entrenched in Asia, Australia, Hawaii, Mexico, Tahiti and New Zealand, launched the Caribbean product line with 74 resort properties in Aruba; Grand Cayman, Cayman Islands; Jamaica; Nassau/Paradise Island, Bahamas; Puerto Rico; and St. Lucia.

Hogan said that "Jamaica has taken off fast for us, and is our best destination thus far."

Selling particularly well, according to Hogan, are the company's air/hotel combinations from Los Angeles to Montego Bay, Jamaica, in conjunction with Air Jamaica and Grand Lido Resorts.

Pleasant's Caribbean hotel partners run the gamut from all-inclusive chains such as Couples, Sandals and SuperClubs to major hotel chains like Hilton, Hyatt, Radisson, Ritz-Carlton and Wyndham as well as a variety of lower-priced properties.

The breakdown, by country, is 31 resort hotels in Jamaica; 10 each in Aruba, the Bahamas and Puerto Rico; seven in St. Lucia; and six in Grand Cayman.

Participating airline partners are Air Jamaica, American, Delta, United and US Airways.

Sweetening the package prices are destination-specific incentives, such as air fare credits and discounted peak-season rates.

Here is a sampling:

• Pleasant clients who stay at select Hyatt properties in the Caribbean through May 31 are eligible for two air fare credits, valued at $100 each, toward a future Caribbean trip.

To qualify, reservations must be made in special Sunshine on Sale accommodation categories, which include a free night, Camp Hyatt stays for the kids, discounted beach toys and other offerings, depending on the hotel.

Participating Hyatt properties include the Hyatt Regency Aruba Resort & Casino, the Hyatt Regency Grand Cayman, and, in Puerto Rico, the Hyatt Regency Cerromar Beach Resort & Casino and the Hyatt Dorado Beach Resort & Country Club.

Five-night, land-only rates start at $574 per person, double, including accommodations and transfers.

• The fourth or seventh nights are free at Jamaica's Half Moon Golf, Tennis & Beach Club in Montego Bay through April 15.

A four-night stay comes with a $50 food and beverage credit per room; a seven-night stay entitles guests to a $100 credit per room.

Four-night, land-only programs start at $576 per person, double; seven-night packages begin at $1,137 per person, double.

• Discounted room rates are in effect for Pleasant clients who book the Renaissance Aruba Beach Resort & Casino.

Prices start at $530 per person, double, for five-night land packages, including accommodations and transfers.

• Through February, Pleasant clients receive reduced rates at the Wyndham El San Juan Hotel & Casino in San Juan.

Five-night land packages start at $1,259 per person, double.

Pleasant pays 10% on all packages. For additional information or reservations, travel agents should call (800) 742-9244 or visit www.pleasantagent.com.

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