SANTA CLARITA, Calif. -- Curious clients who are contemplating a
cruise to Alaska can now do in-depth research on Princess Cruises'
Princess, which next year will be sending six ships to the 49th
state, introduced a feature at www.princess.com, Destination: Alaska, that gives Web
browsers access to maps of Alaska's interior and photos of the
state's scenery and wildlife.
And, of course, there's plenty of information about Princess'
cruise and tour options.
The new section can be reached by going to www.princess.com/destination/alaska.
This is the first in a series of destination guides that the
line will offer on the Web.
In the works are guides to Europe and the Panama Canal, among
other places, which will be rolled out next year.
Princess' executive vice president, Dean Brown, said the Alaska
guide came first because it's Princess' most popular
"More and more people are going to the Web for information,"
Brown said. "We used to try to put the information in the
brochures. We need to get that onto the Web because people are
going there looking for it."
Destination: Alaska is broken down into three sections: Alaskan
Experience, Alaska Cruises and Alaska Cruisetours.
The Alaskan Experience, for example, features subsections on
glaciers, with short paragraphs about Glacier Bay and Tracy
It also features ports of call, with links to details on places
like Ketchikan and Juneau; national parks like Denali and Wrangell;
The site offers virtual tours and 360-degree photos of some of
Alaska's better-known areas.
Along the side of each Web page is the suggestion to "book your
vacation" by calling Princess' 800-number or by using the site's
Travel Agent Locator.
"Some people are intimidated by planning their trip to Alaska,"
Brown said. "And I think this is valuable for agents, too. If you
want a tutorial, it's a nice way to go."
The site also can be used as a sales tool inside the agency,
"Agents selling Alaska can grab a couple of the pages they like
the most and add them [to their browser] as favorites.
"Then they can say, 'Let me show you this one that I like.'