Specialist plan gains support

ANCHORAGE -- The Destination Specialist Alaska program, the Travel Institute's (formerly ICTA) newest specialist course, has become one of the organization's most popular courses in less than two years.

And the Alaska Travel Industry Association (ATIA) hasn't let the snow melt under its feet as it moves to promote the program to agents.

When agents complete the course (for $79, although some consortia have discounted prices), they can opt to be included in a "find an Alaska specialist" search function on the ATIA's consumer Web site at www.travelalaska.com.

The specialist program gives a detailed overview of Alaska, its history and culture, and information on travel and cruising. It also includes sales tips, complete with sample Alaska itineraries and a list of regional information offices.

"It's one of the strongest programs we've had," said a spokeswoman for the Travel Institute.

Any agent can sign up for the course. For more information, e-mail [email protected].

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