Sweden Shows Largest Gain in Market Share

WASHINGTON -- Sweden showed the biggest increase in the share of inbound travel to the U.S. since 1995, and Taiwan showed the biggest drop in market share for that period, according to the Travel Industry Association.

The Market Share Indicator released by the TIA showed that 34% of Swedes who traveled outside the country last year came to the U.S., an increase of 6.8 percentage points since 1995.

From Taiwan, 47.6% of outbound travelers came to the U.S. last year, a drop of 13.4 percentage points since 1995, according to the indicator, which was released in cooperation with the World Tourism Organization and the Commerce Department.

The indicator measures the number of citizens leaving a country for long-haul trips.

The market share grew in 10 of the top 20 inbound international travel markets for the U.S., according to the indicator.

Since 1995, the U.S. gained market share in Argentina, Brazil, Canada, Germany, Israel, Japan, Korea, the Netherlands, Sweden and the U.K.

The U.S. lost market share in Australia, Belgium, France, Hong Kong, Italy, Mexico, Spain, Switzerland, Taiwan and Venezuela.

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