Avanti Destinations is partnering with VisitDenmark to create a new 42-page downloadable, shareable e-brochure.
The campaign is designed to educate advisors and their clients on the diversity of options for independent travel throughout Denmark.
The e-brochure describes 18 hotels, 27 tours and experiences and three complete, customizable vacations. Thirteen of the hotels are four-star, and 16 of the tours are private.
Most of the new products are in Odense, third-largest Danish city, located on the island of Funen, and the hometown of Hans Chistian Andersen, the author of such children's fairy tale classics as The Emperor's New Clothes, The Little Mermaid and The Ugly Duckling.
Funen is filled with quaint villages, museums, beaches, gardens and castles, including Egeskov, one of Europe's best preserved Renaissance moated palaces, as well as a well-developed network of cycling paths.
Highlighting a fairy tale theme, Avanti's top-selling travel advisors will receive a book of 13 of Anderson's fairy tales, a bookmark and postcard inviting them to "create your own fairy tale adventure in Odense."
Advisors will have opportunities to win the book and other giveaways if they sign up on Avanti's advisor portal to receive emails.
For more information on independent travel in Denmark and Europe, visit the recently revamped advisor portal.