VisitBritain released four short, commercial films on YouTube in partnership with BBC StoryWorks, the network's advertising, commercial content and production arm.
The two-minute, documentary-style films were designed to jump on the "travel like a local" trend and feature well-known British personalities from London, Manchester, Scotland and Wales.
The partnership is funded jointly by the U.K. government's global "Great" Britain campaign as well as London & Partners, Marketing Manchester, VisitScotland and Visit Wales.