Florida set a record for visitors last year, even as the U.S. struggled to lure international tourists.
Tourism marketer Visit Florida said the state welcomed 143.3 million visitors in 2025, a 0.2% increase. Though practically flat, the slight uptick resulted in a new high mark.
Visit Florida's numbers were boosted by a revised total for Canadian visitors. Initially, Visit Florida reported that 2.9 million Canadians visited the Sunshine State, but the revised number is nearly 3.2 million. This is still a drop from 2024, when the state welcomed 3.3 million Canadians.
Visit Florida said the number was revised because of a previous data reporting error.
Preliminary data for the first quarter of 2026 shows strong growth from international markets.
In all, the state welcomed an estimated 39.9 million visitors in Q1, a 1% drop from last year's first quarter. Of that total, 36.5 million were domestic visitors.
International visitation reached a projected 2.3 million visitors in Q1, an 8.5% increase over last year's Q1. Just over 1 million Canadians are estimated to have visited.