VisitBritain launched a global campaign for 2018 called "I Travel for... ."
The campaign features a series of short films focusing on Britain's less-explored destinations and experiences as well as its iconic landmarks and attractions.
Digitally driven across Facebook and Instagram, the campaign is reaching U.S. audiences through videos and images based on the motivations that inspire travel, with themes that include adventure, relaxation, food and drink, as well as "undiscovered, culture and stories."
The campaign invites visitors to "Find Your GREAT Britain" and plan for their holiday in Britain based on their individual motives for travel.
The videos, which will run through April, span the destination's cities, countryside and coastlines.