The Hawaii Tourism Authority unveiled a new Hawaii brand campaign, "Hawaii Stays With You," at a recent Los Angeles Rams NFL game.
Los Angeles is one of Hawaii's top visitor domestic markets, which made the game "an ideal platform to introduce the campaigns message of meaningful transformation through travel," the Hawaii Visitors and Convention Bureau, which developed the campaign, said in a news release.
Aaron Sala
"Hawaii Stays With You" refers to the deeply personal, emotional connections that visitors have when vacationing in the Islands, including weddings and other celebratory milestones, and how those memories, along with the everyday experiences, stay with you long after you've left.
"Hawaii is home to a living culture, diverse community and a thriving creative spirit," said Aaron Sala, the HVCB's president and CEO. "'Hawaii Stays With You' is an invitation to find connection. It is also a declaration that an encounter with Hawaii can profoundly affect the lives of those who come here. The people, the place, and the culture of our Hawaiian islands stay with you long after the journey ends."