Shoreline Waikiki brightens up with design refresh

The Shoreline Hotel Waikiki recently unveiled a $4 million design refresh based around the theme "Nature Meets Neon."
The Shoreline Hotel Waikiki recently unveiled a $4 million design refresh based around the theme "Nature Meets Neon."

Shoreline Hotel Waikiki has officially unveiled a $4 million design refresh for the property that introduced a palette of bright, vibrant colors and new art installations.

The 135-room boutique hotel in Honolulu highlights local influences and eye-catching tones and patterns throughout, with pops of color, artwork, custom-designed furnishings, tropical wallpaper and multicolored floors. The renovations include updates to the lobby and rooftop pool deck as well as room redesigns.

The lobby now features a 26-foot-high "jungle wall" art piece where color changing lights projected on custom white styrene Monstera leaf installations create an evolving work throughout the day transitioning from cool and refreshing when the sun's up to colorful and electric at night.

"Before, the property was completely opposite," said Alvida Surpia-Jones, Shoreline's general manager. "The hotel was very beige and tan. The original design was sort of a modern design of the '70s, and it was very monotone."

The work was led by BHDM Design and was informed by the hotel's new theme, "Nature Meets Neon," developed by the creative collective Army of Moon People. The property, originally called the Seaside Hotel when it was built in 1968, was purchased by Joie de Vivre hotels in 2012 and underwent a renovation before reopening as the Shoreline Waikiki in 2013. Filament Hospitality took over management in 2016, and this is the first major redesign in six years.

"We are targeting more of the millennial travelers and with the new inventory of hotels opening in Waikiki, we felt it was time for an interior refresh," said Surpia-Jones. "We wanted some experiential touch points and some Instagram-worthy spots."

The new, bold style is immediately represented upon arrival, as guests pass by a colorful ombre wall at the entrance painted by California-based artist DJ Neff before approaching the front desk underneath a bright, neon "Aloha" sign. In addition to the jungle wall in the lobby, there are also rattan cage light fixtures with paper bird sculptures, and custom furnishings including acacia wood cocktail tables.

The room floors have been divided up into three color combinations. Floors two through five have radish red accent walls, while six through nine use the radish red in the corridors and a blue accent wall in the rooms, and floors 10 through 14 feature blue in the hallways with yellow and red accents. The rooms are bright and cheerful, and have all received new carpets, bedding, drapery and furnishings. Each room also features a "you are here" three-dimensional map of the Hawaiian islands hanging over the bed.

The rooftop pool deck has new murals from DJ Neff and a revamped lighting scheme to match the bold colors and neon motif.

"The artwork I created for Shoreline was inspired by the idea of growth - represented in the colorful compositions of different plants and their unique forms growing over and through each other on the murals by the pool," artist DJ Neff said. "I enjoy working with bright colors, so the hotel's fresh design style gave me the opportunity to experiment with a fun, neon palette -- creating a unique perspective on Hawaii's beautiful flora."

With the unveiling of the new design concept, Shoreline Waikiki is also augmenting its programming, including offerings a shave ice social on Tuesdays, Thursdays and Saturdays, special night swims in the rooftop pool, and live music.

"Nowadays people are looking for more experiences, and an emotional connection," Surpia-Jones said. "We created more moments for the guests to hang out, talk story and interactions that make you feel more at home." 


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