The Deregulation Dream Deferred

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As we approach the 20th anniversary of airline deregulation, we are witnessing proposals that would result in significant consolidation of an industry that already is highly concentrated. As these alliances multiply and as actions by large carriers to drive small airlines out of markets intensify, the dream of true airline competition under a deregulated environment may be but a memory.

A recent report prepared by Salomon Smith Barney, "Airline Competition at the Largest U.S. Airports," March 1998, stated that measures of concentration at the 50 largest airports show an unprecedented degree of concentration in the airline industry. The report added that, based on a weighted average of airline market shares at each of those 50 airports, the concentration for the industry is at an excessive level -- more than double the level used by the Department of Justice to classify an industry as being highly concentrated.

Concentration levels are likely to increase. The U.S. government is reviewing alliance proposals that would create three alliances involving the largest six carriers in the U.S.: Delta-United, American-US Airways and Northwest-Continental. If these alliances are approved, these three carrier groups will control approximately 82% of the domestic passenger market share. While these carriers continue to expand, new entrants control a little more than 2% of the domestic market share.

While these proposed domestic alliances are being reviewed, additional international and domestic alliances are being proposed involving the world's largest airlines. A proposed alliance between American and British Airways brings together the world's No. 1 and 3 airlines, ranked in terms of revenue. Combined with the other major American Airlines alliance partners -- British Airways, JAL and US Airways -- this alliance would represent four of the world's top 10 airlines. The Delta-United alliance would bring together the world's No. 1 and 2 carriers in terms of passenger boardings.

This new level of consolidation of an already highly concentrated industry controlling both domestic and international service causes significant challenges to business growth and the entirety of the economy of the U.S. This oligopoly -- and in some cases monopoly -- if left unchecked, guarantees no low-cost carriers will remain. Further, the cost to all travelers will increase, fewer people will fly and many more communities will become underserved, seriously impacting the economic well-being of those communities and of our economy as a whole.

As consolidation increases, fares continue to escalate. According to the May 4 edition of Business Week, in the 1980s, the price of flying rose only a bit faster than the cost of a new passenger vehicle.

Now, the airlines are showing major pricing clout: Typical domestic business fares rose 9% in February from the previous year, reported American Express Travel Related Services, as carriers benefited from strong demand, little capacity growth and a lack of low-fare competition. According to the Bureau of Labor Statistics, ticket prices soared at a 37% annual rate in the first quarter.

If we are going to see a truly deregulated airline system, steps must be taken to ensure that all markets are open and carriers -- new and old, small and large -- are able to play on a level playing field. Unfortunately, independent statistics by the General Accounting Office and others show that barriers to market entry are higher than ever and that large carriers have utilized anticompetitive actions to eliminate competitors.

Alfred Kahn, the father of domestic airline deregulation, speaking before the transportation subcommittee of the Senate Appropriations Committee on May 5, bemoaned the government's failure to prosecute a single case challenging what appear to have been flagrantly predatory practices by major airlines against new competitors. The history of the airline industry during the last 20 years clearly demonstrates the great importance of new entry by low-cost, uniformly low-fare carriers in keeping the industry competitive. Competition and freedom of entry were to be the future of the deregulated era. That vision has failed. The benefits of deregulation are yet to be realized, and unless steps are immediately taken to allow new entry, those opportunities will disappear forever. The goal must be to expand deregulation to allow for competition, or for the government to reregulate the industry to ensure competition.

These issues are so significant that the U.S. government should suspend consideration of all pending airline alliances -- domestic and international -- until the impact of these alliances can be fully evaluated and measures can be put in place to ensure competition and choice. It is high time for debate and reflection to end and for the government to undertake its duty to protect the travelers of this country. That much is at stake.

Ivan Michael Schaeffer is president and chief executive officer of Woodside Travel Trust, a Bethesda, Md.-based agency consortium.

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