The Wyndham name has extended its reach
further into Mexico, thanks to a new alliance between Wyndham Hotel
Group and Grupo Mayan of Mexico.
involves four Grand Mayan and five Mayan Palace resorts in Mexico.
As part of the deal, the Mayan properties will be labeled with the
Wyndham brand name in third-party distribution channels and
marketed by both companies.
Group's alliance with Grupo Mayan significantly increases our
footprint in Mexico," said Douglas Smith, Wyndham Hotel Group's
managing director, Latin America and Caribbean. "Grupo Mayan
maintains one of the resort industry's largest portfolios, and its
prime beachfront locations, spectacular architecture and
unsurpassed service and amenities have made it a leader in Mexican
tourism for more than 25 years. The alliance also enhances Grupo
Mayan's access to North American and international
Grupo Mayan's vice president of administration, said, "This
relationship builds on our demonstrated success in attracting
vacationers from the U.S. and Canada, ensuring our leading position
The agreement will
not affect the management of the Grupo Mayan properties.
to operate its own Viva Wyndham Resorts brand in Mexico and the
"Guests of both
Viva Wyndham Resorts and the Grupo Mayan resorts can expect the
same personalized experience they would at any Wyndham property
with Wyndham ByRequest [the company's guest-recognition program],"
Free to join, the
ByRequest program enables its members to personalize their guest
room by choosing from hundreds of options, including welcome snack,
beverage and preferred magazine.
Eight of the Grupo
Mayan resorts involved, totaling more than 3,000 rooms, are open.
The one that isn't, the Grand Mayan Los Cabos, is scheduled to open
before the end of the year. The agreement does not extend to all
Grupo Mayan properties, however.
includes only the Mayan Palace and Grand Mayan resorts that are
most closely aligned with the Wyndham Hotel and Resorts brand's
positioning," Smith said.
to eye future growth in Mexico, he noted.
"We view Mexico as
one of the most important North American destination markets, and
we continue to seek opportunities to expand our presence in the
country," Smith said.
contact reporter Mark Chesnut, send e-mail [email protected].