Caesars Entertainment will begin a five-week, 14-city "All Roads Lead to Caesars Forum" tour Feb. 11 to preview its 550,000-square-foot conference center opening March 18 in Las Vegas.
Senior executives will host an immersive experience at each stop to show off the center's capabilities and features. The events will include regionally inspired culinary offerings, a noted industry speaker and live entertainment.
The $375 million Caesars Forum has already booked more than 170 contracts representing $460 million in revenue and 1.3 million room nights, company officials said.
"This tour gives our team a monumental way to share our enthusiasm for Caesars Forum," said Michael Massari, chief sales officer. "Caesars Entertainment will transform the meetings landscape in Las Vegas with the most flexible conference space and the two largest pillarless ballrooms in the world."
Designed for meetings and events planners in each region in addition to local and trade media, the tour will be make stops in Dallas on Feb. 11; Kansas City, Mo., Feb. 13; Atlanta, Feb. 18; Charlotte, Feb. 19; Washington, Feb. 20; Schaumburg, Ill., Feb. 25; Chicago, Feb. 26; Minneapolis, Feb. 27; Denver, March 2; Salt Lake City, March 3; Bellevue, Wash., March 5; Seattle, March 6; San Francisco, March 9 and 10; Los Angeles, March 11; Orange County, Calif., March 12; and Scottsdale, Ariz., March 17.
Attendance is by invitation only.
The single-level Caesars Forum will be able to accommodate 10,000 attendees. In addition to the two pillar-free 110,000-square-foot ballrooms, the conference center will have two 40,000-square-foot ballrooms and 100 breakout rooms. The 100,000-square-foot Forum Plaza is Las Vegas' first outdoor meeting and event space of that size.
The facility is adjacent to 8,500 hotel rooms at Harrah's Las Vegas, the Linq Hotel + Experience and Flamingo Las Vegas as well as the Linq Promenade.