Generator opens Miami property, its first in U.S.

The pool deck at the Generator Miami.
The pool deck at the Generator Miami.

The design-driven European hostel brand Generator has opened its first hotel in the U.S. The Generator Miami has adapted a 1940s condo building called the Atlantic Princess for the 105-room property on Miami Beach's Collins Avenue, just 100 feet from the beach and 15 minutes from Miami Airport.

"For Generator, it's ... an opportunity to plant a flag in one of the world's great leisure destinations, a city whose cultural energy, rich texture, legendary nightlife and general sexiness fascinates our target group," said Generator CEO Alistair Thomann. A social media clamor from U.S. fans of the hotel brand was the impetus for the development of the Generator Miami.

The property features three food and beverage venues, spacious private and shared accommodations (including female-only shared rooms), free WiFi, 24-hour reception services, a travel shop and daily resort-style programming like yoga and mixology demonstrations.

The Generator Miami is the first in the brand's portfolio to feature a pool and the first with what Thomann calls a "leisure resort" feel. Chef Daniel Roy, a Florida native who has worked at restaurants like James Beard Foundation Award-nominee 3030 Ocean in Fort Lauderdale and the Matador Room in Miami, will run the kitchen at the hotel.

A bed in one of the shared accommodations rooms starts at $20 per night, and private rooms with ensuite bathrooms start at $95 per night.


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