LAS VEGAS -- When
their customers talk, MGM Grand officials listen.
And what they
heard from guests was a need for a high-end hotel product that
offers the luxurious amenities of the Mansion at MGM Grand, but
whose location is closer to all the excitement and action that the
casino affords, according to David Van Kalsbeek, the MGM Grands
senior vice president of sales and marketing.
Thus was born the
concept for the Skylofts at MGM Grand, scheduled to open Dec.
23.
The 51 two-story
accommodations will be located on the 29th and 30th floors -- the
top two floors of the property that once contained its penthouse
suites.
Based on customer
research, Van Kalsbeek said, One of the things we found that people
were looking for was that location or that product in Las Vegas
that gave them a sense of removal from all of the hubbub, but that
was also attached to all the action that is Las Vegas.
And we have given
them the best of both worlds -- a super-peaceful place 29 floors
from the largest casino in Las Vegas.
Designed by
renowned architect Tony Chi, each of the two-story lofts features
24-foot, floor-to-ceiling windows that provide dramatic views of
the citys skyline, the Strip and the surrounding
mountains.
They are,
according to Van Kalsbeek, somewhat of an answer to [the luxury
hotel towers that have opened or will open at other
casinos].
However, its a
different product. First of all, its a loft, not a penthouse suite,
Van Kalsbeek added.
The Skylofts are
more of an answer to the MGM Grands own Mansion, accommodations
usually reserved for high rollers or other high-profile guests of
the hotel.
The Mansion is
just oozing luxury, he said. [The Skylofts] are different. Theyre
also luxurious but on a different level. Theyre not really the
heavy-fabric, traditional luxury but more of a contemporary luxury
with an urban hint to it.
The hotel sells
the Mansion, Van Kalsbeek said, but [rooms] really are hard to
get.
They start at
$5,000 per night, and even when thats not a barrier, it really is
tough to get into because they run such high occupancy. Its very
hard to tell someone who is prepared [to pay that much money] that
he cant have a room.
Now he wont have
to.
According to Van
Kalsbeek, the Skylofts represent more of an approachable
exclusivity.
I see this as a
great product, not only for high rollers but also for CEOs of large
groups staying here at the hotel because they can entertain in
them.
And believe it or
not, there are a lot of people out there who like the view or who
want the uniqueness, the truly extraordinary and the
different.
Exclusivity --
approachable or not -- comes at a price.
For the Skylofts,
which range in size from 1,400 square feet to 6,000 square feet,
rates start at $800 per night and run up to $10,000 per night,
primarily depending on whether guests want one-, two- or
three-bedroom accommodations.
The
$10,000-per-night Skyloft, according to Van Kalsbeek, features
three bedrooms and a huge outside balcony with a Jacuzzi
tub.
The most
expensive Skyloft was originally built as a penthouse for Barbra
Streisand when she appeared at the opening of the MGM Grand in
1993.
To contact
reporter Amy Baratta, send e-mail to [email protected].