Sponsored Video: Selling Smart with Princess Cruises: Ships, Destinations & Advisor Tools|Feb 20, 2026
In this video interview, Ken Shapiro, SVP/Content Director at Northstar Travel Group, sits down with Carmen Roig, Senior Vice President of Sales and Trade Marketing for Princess Cruises, to unpack what’s new — and what advisors should be selling right now. From the debut of Sun Princess and Star Princess to Princess’ expanded presence in Alaska and the Caribbean, Roig shares who these ships are best for, what sets them apart and how advisors can use the brand’s growing deployment to drive bookings. She also highlights the tools and resources available during Princess’ “Month of LOVE,” giving advisors even more ways to connect with clients and close sales.