Luxury travel is booming, but what does it take for advisors — and the host programs that support them — to stand out in an increasingly crowded market? Andrea Wright, VP of Luxury Sales and Trade Partnerships for Opulence, the Luxury Division of Outside
Agents, joins Ken Shapiro of Northstar Travel Group to discuss all things luxury. Wright talks about what separates successful luxury programs, how advisors can get ahead of emerging destination trends and why their expertise is more valuable than
ever. She also shares insights on the importance of industry relationships and community, as well as how social media and personal branding are reshaping the way luxury advisors connect with clients.
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