David Morris International has inked a deal to sell and market A-Rosa River Cruises to the North American market, to which A-Rosa is selling its river cruises almost exclusively in 2013.
Established in 2000, the Rostock, Germany-based A-Rosa owns and operates 10 river cruise vessels throughout Europe on the Rhone, Saone, Rhine, Moselle, Main and Danube rivers. Next year will mark the first time that A-Rosa’s ships will be devoted almost exclusively to the North American market, and David Morris has been retained to manage the North American product launch, oversee operations and curate onboard experiences that appeal to the U.S. and Canadian markets.
A-Rosa river cruises include complimentary alcoholic and nonalcoholic beverages throughout the ship, open dining, gratuities, a selection of shore excursions, roundtrip air from the U.S. and Canada, ground transfers and taxes.
A-Rosa has 10 ships in its European fleet, ranging from its oldest, the 242-passenger sister ships A-Rosa Bella and A-Rosa Donna built in 2002, to its newest, the 186-passenger A-Rosa Silva, which launched this year and will be followed with a sister ship, A-Rosa Flora, launching in 2013 (which will bring the fleet size to 11).
In addition to selling to the North American market in 2013, Swan Hellenic, a British cruise line, is chartering five departures on A-Rosa river cruise ships in 2013, up from three in 2012.
A-Rosa is a privately held company owned by its two managing directors, CEO Lars Clasen and COO Marcus Zoepke. Newport Beach, Calif.-based David Morris International offers sales and marketing solutions for niche-market travel providers.
Follow Michelle Baran on Twitter @mbtravelweekly.