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River Cruising Insights

The importance of catering to a core audience

The importance of catering to a core audienceThe best long-term strategy for any company is understanding its strengths and not trying to be everything to everyone.

Why we love autumn river cruising

Why we love autumn river cruisingFrom the weather to the red, orange and yellow-tinted vineyards, European river cruising in the fall is an absolute treat.

Want to see Oberammergau? Book a river cruise

Want to see Oberammergau? Book a river cruiseIt's a great hack for scoring tickets to 2020's coveted, once-a-decade Passion Play in Oberammergau, Germany: most river lines...

U by Uniworld makes Time's 'World's Greatest Places' list

U by Uniworld makes Time's 'World's Greatest Places' listThe award puts a proverbial feather in Uniworld CEO Ellen Bettridge's cap for the new product, which got off to a bit of a...

Why banning kids onboard isn't a bad thing

Why banning kids onboard isn't a bad thingAs some river cruise lines target younger travelers with active itineraries or court families by welcoming kids onboard, Viking...

Monitoring river levels during a hot, dry summer in Europe

Monitoring river levels during a hot, dry summer in EuropeSo far, there have been no major disruptions, but river cruise lines are likely doing rain dances in hopes of avoiding the low...

Are weddings and river cruises a perfect match?

Are weddings and river cruises a perfect match?Despite some legal hurdles, don't be surprised if river cruise lines begin tapping more into the destination wedding market.

Options abound on Canada's St. Lawrence River

Options abound on Canada's St. Lawrence RiverCanada's second longest river, the 1,200-mile St. Lawrence, is one of the more underappreciated waterways for river cruising.

The increasingly diet-conscious river cruiser

The increasingly diet-conscious river cruiserAmaWaterways' pivot toward offering healthier food and beverage options is part of a growing trend on the rivers.

On Europe's rivers, it's the smaller ports that shine

On Europe's rivers, it's the smaller ports that shineMarquee destinations like Amsterdam, Budapest, Prague or Vienna help sell sailings, but small towns and villages are often the...

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