U.K.-based Riviera River Cruises is expanding its reservation line hours to accommodate travel advisors in the western U.S. and Canada.

The expansion comes after Riviera added a regional sales director for western North America earlier this year. The company also promoted Marilyn Conroy to executive vice president of sales and marketing for North America.

"We're excited by the response we've gotten since expanding our sales staff to the West Coast, and to better serve travel advisors there we're making our reservation line available later in the day," said Conroy. "We're pleased to see that Riviera River Cruises is no longer such a hidden gem on Europe's waterways.

Riviera River Cruises offers 15 itineraries on 10 rivers and waterways, including exclusive departures for solo travelers.

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