Riviera Travel, the U.K.-based parent company of Riviera River Cruises, has promoted COO Phil Hulla to replace David Clemson as CEO, effective March 2.

Clemson will remain with Riviera Travel as a shareholder and non-executive director.

In addition to river cruises, Riviera Travel offers escorted tours to U.K. residents.

Prior to joining Riviera Travel in 2019,  Hullah served as deputy chairman of AVADO, an international digital education business that he also led as CEO from 2010 to 2018. He has also served as managing director of Laithwaites Wine and commercial director of John Lewis.

Clemson joined Riviera Travel in 2008. Under his tenure, Riviera Travel increased revenue seven-fold and maintained a track record of 35 years of unbroken revenue growth, the company said. He was also instrumental in leading the expansion of Riviera River Cruises to the North American market.

“It’s a very exciting time for the business as we expand across all our product lines and continue to improve the customer experience,” Hullah said. “I look forward to working with the team to build on everything that has been achieved in recent years.”

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