Avis, in association with personal chauffer company WeDriveU, has launched a premium service aimed at travelers who would like the services of a professional driver but are looking for an alternative to hiring a chauffeured limousine.

The new service is called Avis Chauffeur Drive and it enables Avis customers to rent a car and hire a professional driver at the same time. It is available only to members of the Avis Preferred, Avis Chairman's Club, Avis First and Avis President's Club loyalty programs.

The service, priced at $30 per hour for a minimum of three hours, is currently available at Avis locations in major airports and within a 60-mile radius of Boston, Chicago, Dallas, Detroit, Los Angeles, Miami, New York, Phoenix, San Francisco and Washington.

Avis said its customers can rent the vehicle and use a WeDriveU chauffeur during the entire rental period or as needed. If a driver is used intermittently during a rental period, the three-hour minimum applies each time.

The chauffeur can also pick up the Avis rental car for the customer and meet the customer wherever desired, including airline baggage claim or curbside loading zones for airport arrivals, or at a hotel or business meeting location. The driver can also handle the return of the Avis vehicle.

"Avis Preferred members can now let a locally-based professional driver worry about traffic, directions, parking and the bags, and the customer can sit back and relax if they're on vacation, or make the most of their business travel time to get their work done," said Michael Caron, vice president of product and program development for Avis Budget Group, parent of Avis, in a statement. "And using Avis Chauffeur Drive can also cost less than hiring a sedan from a limousine service, so it saves the customer money, too."

"WeDriveU is popular with busy executives and individuals who place a premium on productivity, convenience and value, and we're delighted to now extend our services to Avis Preferred customers," added Dennis Carlson, president and CEO of WeDriveU.

Chauffeurs must be reserved at least 24 hours prior to rental pickup time, Avis said.

To contact the reporter who wrote this article, send e-mail to Michael Milligan at [email protected].

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