NEW YORK -- The Eurostar high-speed rail service between London, Paris and Brussels will replace its first-class coaches with new, separate cars for business and leisure travelers beginning in September.

The railway will phase out the designation first class on Sept. 1, debuting instead new, segregated Business Premier and Leisure Select travel classes. Meanwhile, standard-class cars will continue to seat both business and leisure customers.

Nick Mercer, commercial director of London-based Eurostar, said in a statement that the class category changes were based on customer research.

Surveys showed ... that business-class travelers paying a premium for first-class flexible tickets prefer to travel in an environment more conducive to work ... [while] leisure travelers ... felt less relaxed when they were among business travelers working on laptops and discussing business matters on cell phones, Mercer said.

Completely refundable and exchangeable Business Premier tickets will cost $375 one way, and will include exclusive use of the executive lounges in all three hub cities; fast-track check-in counters; and two breakfast options -- express or full service.

Leisure Select fares start at $190 roundtrip for non-refundable/non-exchangeable tickets; by comparison, fares in standard class start at $90 roundtrip.

Both Business Premier and Leisure Select passengers enjoy more spacious seating, power outlets for laptops and other devices, at-seat meal service and complimentary newspapers and magazines.

Despite a weak dollar, most U.S. passengers traveling on Eurostar this year are opting for first class tickets, according to top North American rail distributor Rail Europe Group in White Plains, N.Y.

Fabrice Morel, president and CEO of Rail Europe Group, said 53% of Eurostar bookings at constituent companies Rail Europe and DER have been for first class seats, up from 48% at this time last year. And, overall Eurostar sales through April were up 15% over the same period in 2004.

To contact the reporter who wrote this article, send e-mail to Kenneth Kiesnoski at [email protected].

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