NORWALK, Conn. -- Priceline.com said it agreed to buy Rentalcars.com for
an undisclosed amount.
Priceline said Rentalcars.com attracted about 300,000 visitors a
month and generated more than $10 million in gross bookings last
year.
The site reserves cars through the major car rental companies on
a discounted, published-price basis.
Priceline said the purchase is part of its strategy to expand
into retail travel markets.
"In addition to getting a Web address so closely associated with
rental car shopping, this purchase also furthers Priceline.com's
goal of becoming a one-stop-shop for travelers," said Paul
Hennessy, vice president of Priceline's rental cars division.