Hogg Robinson buys Robustelli World, merges it with Sea Gate

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U.K. corporate travel agency Hogg Robinson pumped up its U.S. holdings by acquiring sports travel management company Robustelli World Travel and merging it with Sea Gate Travel.

The merger of New York-based Sea Gate with Stamford, Conn.-headquartered Robustelli will likely be followed by other moves in the U.S. by Hogg Robinson.

We are going to still grow, and we are looking at more acquisitions, more opportunities throughout the U.S., said Tom Gleason, COO of Sea Gate, which Hogg Robinson acquired last April. Where it fits, well be making the right offers.

Hogg Robinson, which also owns BTI Canada, did about $12 billion in 2005 sales and operates wholly owned units in 21 countries, employing nearly 8,000 people.  Through its partner network it has a presence in about 100 countries.

When you are sitting down with most corporate accounts today, they are looking for a global company, a solutions company and a company providing a total product offering, Gleason said.

He said that Robustelli, founded by former New York Giant and Pro Football Hall of Fame member Andy Robustelli, fits well with Sea Gate because of its full-service offering and team-oriented culture.

Both companies, Gleason added, have event and sports travel management businesses and offer back-end solutions.

Robustelli executives Rick Robustelli, Paul Salvatore and Dan DeFrancesco will be integrated into Hogg Robinsons senior management team in the U.S. Robustellis 100-person workforce is expected to be retained, Gleason said.

However, the Robustelli brand will be phased out, and Gleason said discussions are under way regarding the name Sea Gate will use for marketing purposes.

Hogg Robinsons acquisition of Robustelli ends Robustellis business relationship with WorldTravel BTI. Robustelli was a member of the WorldTravel Affiliate program.

Sea Gate compiled about $750 million in sales in 2004 and employs about 350 people. Gleason declined to provide figures on Robustelli.

To contact reporter Dennis Schaal, send e-mail to [email protected].

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