Travel trade show ITB Berlin has canceled its March show amidst the spread of the Covid-19 coronavirus.

Event organizer Messe Berlin said in a release that authorities had imposed restrictions on the event that were not possible to satisfy. Among those requirements was a stipulation that each ITB participant prove to Messe Berlin they weren’t from a “designated risk area” nor had they been in contact with a person from a risk area.

“With more than 10,000 exhibitors from over 180 countries ITB Berlin is extremely important for the world’s tourism industry,” Messe Berlin CEO Christian Goke said in a statement. “We take our responsibility for the health and safety of our visitors, exhibitors and employees very seriously. It is with a heavy heart that we must now come to terms with the cancellation of ITB Berlin 2020.”

The event has never experienced a similar situation in its 54-year history, Messe Berlin said.

The show was originally planned to take place from March 4-8. It was expected to draw 160,000 visitors, 5,000 journalists and some 500 travel bloggers.


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