by Joseph Kornik
NEW YORK -- Two leading incentive organizations announced they
will work together in developing an educational program to be
presented at the Motivation Show in Chicago in October.
The Society of Incentive & Travel Executives and the
Association of Incentive Marketing announced they will present
"Incentive Marketing: Strategies for Success" at McCormick
Place.
The two organizations presented a similar incentive-focused
seminar at last year's show.
"SITE is happy to participate with AIM in this cooperative
venture," said Bob Vitagliano, president and chief executive
officer of SITE. "Both organizations benefit greatly from the
exchange of information about various performance-improvement
techniques."
In all, some two dozen sessions have been planned for the
three-day trade show schedule.
The 90-minute sessions, priced at $75 for one day and $125 for
all three days, include: "How to Run an Incentive Program Using
Merchandise"; "How to Plan, Promote and Profit Using Incentive
Travel and Other Awards;" "Employee Incentive Awards; Trade
Incentive Strategies"; "Consumer Premiums"; "Individual Incentive
Travel"; "Achieving Corporate Objectives;" "Using Incentives to
Maximize Direct Marketing," and "Integrating Incentives With Your
Marketing Strategy."
Registration information is available by calling (603)
850-7843.