Conrad Hotels, Hilton's luxury brand, has
changed its name to Conrad Hotels & Resorts.
According to
brand executives, the name change was spurred partly by the growing
number of resorts slated to join the Conrad portfolio over the next
two years.
For instance, in
January, Hilton Hotels Corp. signed an agreement with
Thailand-based developer Hillcrest Development to manage the Conrad
Koh Samui Resort and Spa, which is scheduled to open in late 2008
and be marketed under the Conrad brand.
The luxury
property will feature 79 villas and 39 Conrad Residential villas
overlooking Aow Thai Beach at the southwest tip of the
island.
Currently,
Conrad's portfolio includes 18 luxury properties in leading urban
and resort destinations globally.
New Conrad Hotels
& Resorts are in development in Shanghai; Abu Dhabi and Dubai,
United Arab Emirates; the Bahamas and Las Vegas.
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to Michael Milligan at [email protected].