Expedia has introduced a toolkit for hotels, Expedia Powered Technology, enabling them to offer packages and loyalty enrollment via Expedia sites, among other offerings.

Private Label Packages stemmed out of a partnership with Vacations by Marriott. The solution is an Expedia-powered packaging tool. It was also tested by Barcelo Hotel Group and Omni Hotels & Resorts is the latest group to sign on to the packaging solution.

Partner Loyalty Enrollment enables hotels to sign up Expedia site users to their own brand loyalty programs. It was first tested with Red Lion Hotels Corp., and Expedia said the program has expanded to include three hotel chains.

Another offering is a meetings, incentives, conventions and exhibitions solution, MICE Booking Technology, which automates booking for meeting organizers and hotels. It enables hotels to integrate a MICE online booking solution on their website. Germany's NH Hotel Group and Best Western Central Europe are currently using the solution, with a global rollout to follow, according to Expedia.

Expedia is also working to expand its TravelAds Direct, a link-off version of its pay-per-click program. A link-off sponsored listing product sends consumers directly to the advertising hotel's website. Expedia said it is testing more digital marketing opportunities to add to the product.

Finally, Expedia is offering Rev+, a revenue management tool that provides data and insights to hotels; it is offered through Expedia PartnerCentral and comes at no additional cost.

"Expedia Powered Technology was born from rethinking how we work with our hotel partners -- through listening to their needs, and leveraging our technology as a driver for industry solutions," Cyril Ranque, president of Lodging Partner Services, said in a statement. "We are working to ensure we can not only provide distribution and new audiences for our partners, but also help solve for other challenges they may have. As we make the shift to strategically focus on needs of evolving business solutions, we are committed to using our resources and technology to create new product offerings that help our partners reach their goals."

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