InTown Suites to rebrand acquired properties

ATLANTA -- InTown Suites, which bought Suburban Lodges of America in a $230 million deal earlier this month, said it will begin rebranding the first 20 of its newly acquired properties under its name and the remaining 45 by year's end.

Shortly after acquiring the company, InTown spun off the two franchise operations it obtained in the deal, including the 73-hotel Guesthouse International limited-service hotel franchise organization.

"Our interest from the beginning was to acquire the real estate rather than the franchise organizations," said David Vickers, president of InTown Suites. "Our business model has been to own and operate our hotels."

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