PARADISE ISLAND, Bahamas -- Hotel operator Kerzner International
Limited, based here, said it will market its luxury hotels under
the One & Only moniker to raise brand awareness.
The One & Only brand will be launched with the re-opening of
the One & Only Le Touessrok, Mauritius, this week, and will be
followed by the opening of the One & Only Royal Mirage in Dubai
later this month.
Also getting a new name are the One & Only Le Saint Geran,
Mauritius; One & Only Ocean Club, Bahamas; and One & Only
Kanuhura, Maldives.
The recently acquired Palmilla Resort in Mexico will become the
One & Only Palmilla.
Future luxury properties also will fly the One & Only
flag.
Kerzner said it will introduce the One & Only brand early
next year via an integrated advertising campaign.