Langham Hospitality Group introduced a lifestyle hotel brand called Cordis, a Latin word meaning “of the heart.”

Langham said the upscale brand will “focus on the core pillars of intuitive service, connectivity, sophistication and a sense of community.”

"Each Cordis hotel will be individual in style, architecture and design, all of which will be reflective of its location and culture, and tailored to the requirements of our guests, from the corporate travelers to honeymooners to multigenerational families,” said Langham CEO Robert Warman.

The first Cordis hotel is due to open in Hong Kong in May. Langham said it has signed management agreements or letters of intent for five hotels in China and one each in Bali and Colombo, Sri Lanka.

Langham said it will explore opportunities in London, New York, Miami, Los Angeles, Orlando, San Francisco, Dubai, Singapore and Bangkok. The company will consider new construction and conversion projects.

"We are very optimistic about the growth of this particular brand," said Warman. "As there are financial, cost-efficient benefits to developing hotels in the upscale tier, the time is right for us to enter high-density markets such as North America and especially in China where there is a rising middle class, increasing domestic and international travel, and higher consumption levels.”

Langham Hospitality operates the luxury Langham and Langham Place brands, and the upscale Eaton brand.

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