Apple Vacations has introduced an enhanced agent loyalty program called Royalties Xchange that includes real-time conversion of points to cash on a Virtual Visa card.
In addition to the points conversions, advisers can redeem rewards for ALG-branded merchandise and toward travel-related purchases for themselves or their clients.
The Virtual Visa card features a credit card number, expiration data and security code just like a physical card and can be redeemed anywhere Visa is accepted.
The leisure travel company said enabling agents to convert points in real time ensures they can take immediate advantage of retailer sales, promotions and special discount offers, just in time for the holidays.
"The newly-enhanced program is designed to provide travel advisers with more ways to take unrestricted advantage of Royalties Points for any items they wish," said John Tarkowski, president of Apple Vacations.