Upscale tour operator Cox & Kings has opened an office in New York, following recent hires intended to increase U.S. sales presence.

Heading up the expansion is the new vice president of marketing, Jared Alster. Most recently, Alster was a co-founder of startup Stride Travel, a marketplace designed to bring together aspiring world travelers with adventure travel companies. Prior to that, Alster was director of marketing for Intrepid Travel.

Also calling the New York office home is Yasmin Mana, who joined Cox & Kings last year as director of sales, east. In this role, Mana oversees and fosters the company's relationships with the travel agent community along the East Coast.

Cox & Kings plans to continue to grow its team in an effort to bolster relationships with the travel agency community. As the company grows in 2018 and beyond, there are plans to accommodate additional staff in the new Manhattan space.

Cox & Kings, The Americas is a member of the family of brands under the global Cox & Kings umbrella, which has its global headquarters in Mumbai.

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