LYNBROOK, N.Y. -- Sceptre Ireland changed its name to Sceptre
Tours.
The new moniker -- coupled with a new tag line as part of the
"Sceptre Tours ... Only Ireland" catchphrase -- is simply "a new
advertising spin" and not a sign that the firm will offer
destinations other than the Emerald Isle, according to vice
president Chris Accomando.
"It was the idea of our new advertising firm," he added.
Sceptre Tours -- which sends 35,000 to 40,000 clients annually
to Ireland -- moved to all-travel agent distribution and a net
pricing structure last November.
To contact reporter Kenneth Kiesnoski, send e-mail to [email protected].